Why Did I Listen to That Man

I receive and read a weekly email from The Wizard of Ads, which offers many insights into marketing with a consistent look forward to the future and businesses place in it. Roy Williams is the author and I have been following his weekly Monday Morning Memo since I first became aware of his independently published series of books a few years back.

This morning I came across his comments about the changes occurring in the marketplace as we shift from the Baby Boomers to the new generation...

"The Age of The Baby Boomer ended in 2003. The torch has been handed to a new generation with new ideas and values. Sure, we Boomers still hold the power at the top, but the prevailing worldview that drives our nation is completely other than the one we grew up with. Businesses that don't get in step are going to find it increasingly difficult to succeed…

Being a Baby Boomer isn't about when you were born. It's about how you see the world…

Baby Boomers were idealists who worshipped heroes, perfect icons of beauty and success. Today these icons are seen as phony, posed and laughable…

Baby Boomers believed in big dreams, reaching for the stars, personal freedom, "be all that you can be. Today's generation believes in small actions, getting your head out of the clouds, social obligation, ‘do your part.’[My emphasis]

The adoption curve of the new values by the mainstream of society began in 2003 and will be complete by mid-2008 or early 2009. You have plenty of time to get in step with tomorrow. But you need to get started today." Read the full article here.

It's an interesting take on things today...and there are questions we all must answer about our businesses and how we approach and prepare for the trend changing. I'm on it. I hope you are too!